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Appeal as an Employer

As Germany’s leading residential real estate company, we place great importance on attracting and retaining talent over the long term. Our corporate culture is shaped by openness, innovation and appreciation of diversity. Thanks to well thought-out human resources planning, we are able to offer our employees a wide range of career paths and opportunities. Read on to learn more about how we implement initiatives in a targeted way and create an inclusive working environment to continuously grow our appeal as an employer.

The trainee program at Vonovia ensures my further development by combining structured workshops, individual coaching, mentoring and various types of practical experience in different departments.

Amelie Ellerkamp
Vonovia trainee

Our Projects

Gruppenfoto mit dem Team-Zuwachs aus Kolumbien.
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New Team Members from Colombia

Find out more in our sustainability report.

Kampagnenbild Hand aufs Werk.de
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Recruiting-Initiative Hand auf's Werk

Erfahren Sie mehr dazu in unserem Nachhaltigkeitsbericht. (German only)

Lebkuchenherzen mit Aufschrift #Team Vonovia
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Vonovia und Deutsche Wohnen wachsen zusammen

Erfahren Sie hier mehr darüber, wie unser Team Vonovia zusammengewachsen ist. (German only)

Der 20-jährige Alan kam für einen Ferienjob zu Victoriahem und har dort inzwischen eine Projektstelle als Objektbetreuer.
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700 Summer Jobs in Sweden

Find out more about how our subsidiary in Sweden places young adults in summer jobs.

Our Objectives and Key Performance Indicators

Key performance indicators and target achievement: Employee satisfaction is one of the six key performance indicators for our Sustainability Performance Index (SPI) and is an important tool for encouraging employee participation.

It is assessed through regular, comprehensive surveys of our workforce. In 2023, we recorded a 9-percentage-point increase in satisfaction values, showing that employee satisfaction is moving in the right direction. This progress demonstrates that the measures we have taken to improve the working environment and strengthen our corporate culture are yielding results and that we are on the right track to further build on our position as an attractive employer.

Target for 2024: We will work hard to keep employee satisfaction at a consistently high level throughout 2024. We also aim to ensure that our recruitment rates, particularly in the technical trades, remain consistent with previous years in terms of both quality and quantity.

Medium to long-term target: In the long term, we plan to establish ourselves as a top employer of choice in the real estate sector by optimally combining and coordinating our recruitment strategy and recruitment measures with employee retention measures. Employee satisfaction will continue to serve as a key performance indicator throughout this process.

Challenges, Opportunities and Risks

Opportunities

By consistently promoting diversity and equality, in particular by increasing the number of women in management positions and engaging in targeted recruitment of international specialists, we can substantially improve our appeal as an employer.

Risks

As a leading residential real estate company, Vonovia is also impacted by the shortage of skilled workers, an issue that is being exacerbated by the megatrend of demographic change. Without adequate measures to combat this (e.g., diversity within the company and social benefits), there is a risk that we will be unable to fill key positions, which could affect our growth plans and the quality of the service that we provide. Nevertheless, as we have implemented complex measures relating to fair remuneration, human capital development and a progressive corporate culture, we consider this risk to be low (low amount of loss and probability of occurrence).

Opportunities

By consistently promoting diversity and equality, in particular by increasing the number of women in management positions and engaging in targeted recruitment of international specialists, we can substantially improve our appeal as an employer.

Risks

As a leading residential real estate company, Vonovia is also impacted by the shortage of skilled workers, an issue that is being exacerbated by the megatrend of demographic change. Without adequate measures to combat this (e.g., diversity within the company and social benefits), there is a risk that we will be unable to fill key positions, which could affect our growth plans and the quality of the service that we provide. Nevertheless, as we have implemented complex measures relating to fair remuneration, human capital development and a progressive corporate culture, we consider this risk to be low (low amount of loss and probability of occurrence).

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Management Approach

Our management approach to improving our appeal as an employer combines strategic recruiting with the continuous development of our corporate culture. We use a variety of levers, such as targeted talent management, modern recruitment methods and retaining existing employees in order to respond to the challenges presented by the shortage of skilled workers in the long term. Placing particular focus on securing commercial specialists, we pursue an insourcing strategy and promote synergies through employment in our own business areas. Analyzing the reasons for turnover also provides us with valuable insights that we can use in a targeted way to decide on suitable retention measures, with the target of reducing the turnover rate in our company and thus counteracting the risk of shortage of skilled workers. These include human capital development measures that are tailored to individual career paths as well as attractive employee benefits that help to improve employee loyalty. Promoting an inclusive and diverse culture is another decisive factor, which is further reinforced by the annual employee survey. This forward-looking orientation allows us to implement a sustainable human resources strategy and position Vonovia as an attractive employer.

Our Contribution to our Appeal as an Employer

Unser Beitrag zur Arbeitgeberattraktivität
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ORGANIZATIONAL FOCUS

Responsibilities

Responsibility for the overarching topic “Appeal as an employer” lies with the central HR department, while management and the Management Board – including the newly appointed Chief Human Resources Officer (CHRO), Ruth Werhahn – define and set strategic guidelines and targets and are kept regularly updated on the achievement of objectives and the progress that has been made. The HR department plays a key role in implementing the human resources strategy and works closely with managers and teams to develop new initiatives and monitor progress. 

Links

  • Click here to visit our download center for all commitments and guidelines  
  • We have set out our ESG performance along with the most important key figures in our ESG Factbook 2023
  • You can see how we have performed in various ratings and benchmarks here
  • You can find further information on this area of action in the Employee Issues section of the Annual Report 2023